Explore exclusive research, donor behavior trends, and giving insights that shape the future of philanthropy. From engagement benchmarks to equity-driven strategies, Giving Compass Insights helps nonprofits, funders, and sector leaders make informed, intentional decisions.
Our work is grounded in a commitment to equitable philanthropy. We combine behavioral science, user testing, and nonprofit collaboration to understand what drives donor action—and what creates lasting impact.
+ Giving Compass users showed a 2X increase in volunteering, altruism, and activism after two weeks.
+ They were 73% more likely to give locally and more likely to support vetted nonprofits.
+ Donations went to nonprofits with 3.8X smaller net assets, indicating more mindful, grassroots giving.
+ Videos increased donation readiness by 15%, showing their power to build trust and connection.
Brandolon Barnett
Madeleine Alegria
Dr. Sara Konrath
I feel so much more educated and well-informed about issues that are going on. Just not in my community but throughout the country. I think it’s time we step up and do something more and I want to be a part of that.
-CAROL GEORGE
While there is a lot of talk about a need to diversify your network, there aren’t a lot of ways to do that. People want to do it but they don’t know how. Giving Compass gives us a way.
-MOLLY NORTON
